Predicting the future: marketing in 2030

We’re excited to introduce a new video interview series hosted by our CMO Norman Guadagno. The Reset video series accompanies our ongoing written content series with the same name.  

Norman recently published the ebook The Reset: Customer Expectations, which explored the topic of “marketing execution after the crisis” precipitated by COVID-19. In this first discussion in the video series, Norman and Latane Conant, Chief Market Officer at 6sense, describe how their roles as lead marketers at technology companies have changed, in rapid time, and how they’re embracing the need to innovate. 

Watch the full conversation below, where Latane and Norman look into the future to 2030 to imagine how the world, and in turn marketing, will continue to evolve.