The Reset: a merger of B2B and consumer mindsets

Today we’re sharing the latest installment in our content series The Reset. It’s a good one!

Last week, our CMO Norman Guadagno published his latest ebook—The Reset: Marketing Drivers—which explores how marketers must reimagine their playbooks for 2021 following the very unique circumstances of this past year. 

In Norman’s accompanying video series, he’s chatting with marketers who were already innovating pre-pandemic to see how they’re shifting course. This week’s guest is Kate Adams, VP of Marketing at Drift.   

Norman and Kate discuss the current “smashing together of business and home life” and how that dynamic creates new customer expectations that marketers must contend with in a post-COVID world.