The Reset: adding value through storytelling

Today we unveil the latest installment of The Reset, Acoustic’s interview series with marketing leaders navigating uncharted territory in a post-COVID world. In episode 4, our CMO Norman Guadagno speaks with Kristin Cronin, Head of Marketing at the Boston-based product agency Rocket Insights and Head of U.S. Marketing for its parent company Dept, an Amsterdam-based digital agency.

Watch the full discussion for Kristin’s perspective on:

  • Building relationships and rapport in a global company during COVID
  • Getting back to marketing basics: add value through storytelling when in-person events and other traditional tactics become less tenable
  • Why it’s important as a marketing leader to remain “in the work”
  • Why focusing on people—internally and externally—is key to marketing success