Increasing conversions by removing customer struggle


customer satisfaction with better behavior analysis


mistakes with data-first decisions


conversion rates

About Rakuten, Inc.

Founded in 1997, Rakuten, Inc. operates a network of e-commerce and digital content distribution sites and a range of fintech services including online security trading, life insurance, credit cards and electronic payment services. Serving over 1.3 billion customers around the world, Rakuten is headquartered in Tokyo, Japan and has over 14,000 employees. The company also manages the Tohoku Rakuten Golden Eagles professional baseball team. In 2018, Rakuten began a strategic alliance with Wal-Mart to expand consumer reach and enhance customer service in Japan and the United States.