Marketing Analytics
Drive engagement with prescriptive customer analytics and insights.
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Key Capabilities
AI-powered journey analysis
See what your customers are doing at every stage of their journey with digital marketing analytics.
AI-powered audience segmentation
Employ predictive analytics marketing with target audience recommendations for every message.
Multichannel campaign metrics
Understand campaign performance and customer behavior across channels.
Open marketing ecosystem
Leverage the tools of your choice with simple click-to-connect integration.
User-friendly dashboard
View prescriptive, actionable insights and easily share the results with the business.
Session replay
Drill down into the individual customer experience.
Verwandte Produkte
Customer Success Story
Airlines Reporting Corporation soars into new markets
Business Challenge
ARC wanted to drive growth by signing up customers from a wider range of industries. How could it ensure that its marketing efforts, including its use of B2B marketing analytics, were delivering the best results?
Transformation
ARC uses customer experience analytics to see how prospects hop between its marketing emails, landing pages and website, enabling it to design seamless, compelling journeys online and on mobile.
Results
• Shows ARC how customers hop between channels, helping to identify sticking points. • Enables ARC to design seamless, compelling journeys to drive sign-ups for its services. • Drives growth by enabling ARC to reach out to customers in a broader range of industries.
“We’ve learned that however you imagine people are using your website, it is completely different from the way they’re actually using it.”
Ready to learn more about what we can do for your business?
Schedule a consultation