Acoustic Exchange

Seamlessly connect your entire marketing ecosystem and break down customer data silos. Exchange helps marketers connect customer identities across their marketing platforms in order to better understand individual customers in context based on cross-channel behaviors. Using an intuitive user interface, marketers can share customer events and audiences across their technology solutions. The Exchange ecosystem provides marketers with customer insights, engagement and the ability to orchestrate automated, personalized marketing strategies across channels in a more unified way.

• Seamlessly connect your entire marketing ecosystem without help from IT to share customer events and audience segments across applications.
• Share audience segments between systems in order to activate them in various channels such as email, mobile, web, social and paid media.
• Freely exchange contextualized customer behavior and identity data across tools, environments and organizations in real time.
• Use the interactive Integration Manager to easily connect your technology solution to the ecosystem. This feature is for business partners who want to join the Exchange ecosystem.

Essentials allows marketers to create real-time data exchanges across Acoustic and Business Partner applications at no charge.

Standard allows for greater annual volume and creates real-time data exchanges across Acoustic, Business Partner and client-owned applications.