Outgrowing Clicktale or Glassbox?

Go beyond just heatmaps and session replays with smarter behavioral analytics.

Reduce the burden of predicting issues and quantifying business impact with Experience Analytics.

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See why Clicktale and Glassbox customers are switching to Acoustic.

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  • Show the business impact of customer struggles out of the box
  • Be alerted of trends before customers are forced to tell you
  • No more endless tagging to predict where issues may arise
  • Get the full picture on abandonment by using online and offline data

See why Clicktale and Glassbox customers are switching to Acoustic.

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  • Show the business impact of customer struggles out of the box
  • Be alerted of trends before customers are forced to tell you
  • No more endless tagging to predict where issues may arise
  • Get the full picture on abandonment by using online and offline data

  • Use real-time customer behavior, not just a sample, to quickly fix issues and delight customers
  • Identify all customers that abandon and retarget them to win them back
  • Show the business impact of customer behavior and get back to the work that matters
  • Spend less time investigating and know exactly what to replay

  • A single analytics tool that can work for every team, from marketing to ecommerce to product to IT to fraud and more
  • Don’t let maintenance issues get in the way of understanding your customers
  • You need analytics that can deliver insights out of the box, not one that requires a phone call to support
  • Build dashboards based on your findings, not the other way around
  • Be confident that customer data will remain secure and compliant

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So long, friction

Automatically identify where customers struggle and get quicker visibility to reduce abandonment.

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Featured case studies

Over $1,000,000 saved

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Online payment giant PayPal needed their customer experience to be frictionless on every device. With Experience Analytics, the company could visualize and address user pain points quickly, resulting in increased revenue, higher conversion rates and millions in savings.

For PayPal, the pressure was on to make sure every checkout experience was simple, frictionless and fast. Left unchecked, software or product bugs could wreak havoc on the shopping experience, frustrating customers enough that they gave up trying to buy the merchandise altogether.

Experience Analytics empowered PayPal to improve the bad checkout experiences, which decreased the number of user experience-related calls into the company’s customer contact centers, and led to millions of dollars in savings.

PayPal used Experience Analytics’ data insights to see precisely how a user triggered an error, which helped them isolate and resolve issues before they became widespread.

Experience Analytics provided an early warning system that enabled PayPal to proactively resolve issues or avoid them altogether. It also sent alerts when there were significant dips or spikes in visitor behaviors or key performance indicators, such as cart abandonment, conversion and value.

Finally, Experience Analytics helped PayPal shape decisions about product usability and design to understand how new features affected the customer experience.

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Reduced risk of lost sales

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To get ahead of an evolving market, leading insurance provider, LV=, used Experience Analytics to become nimbler and more responsive to customers’ needs.

If a customer was having difficulty with a certain area on the site, LV=’s contact center was able to replay the customer’s exact journey on their screen using insights from Experience Analytics. This enabled LV= to spot and resolve the problem more seamlessly.

Experience Analytics helped LV= build an automated approach to customer experience management, which empowered them to reach out to customers who had struggled to complete their journeys.

With Experience Analytics’ timely insights, LV= was able to tap into the collective experience of thousands of customers, instead of a small sample, thereby facilitating customer journeys that were quick and easy to complete.

LV= used Experience Analytics’ real-time customer experience analytics to reveal and quickly fix technical issues on its digital channels—ensuring that every visitor would have a seamless, frustration-free journey.

With Experience Analytics, LV= was able to embrace an automated approach to customer experience, helping them identify pain points across online and mobile journeys in real time.

Experience Analytics’ data-driven customer experience analytics facilitated immediate alerts about technical issues that might be preventing LV=’s customers from purchasing online. The solution also prompted trigger alerts to notify them of potential illicit transactions.

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Insights that boost retail sales by 4%

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To make the shopping experience as easy and as pleasurable as possible, UK-based fashion retailer Seasalt is using Experience Analytics to gain valuable customer experience insights that can quickly remove online struggle and help personalize communications that unlock new sales potential.

Without much visibility into the online shopping customer journey, it was tough for Seasalt to improve the buying experience and pinpoint technical issues that could be causing struggle.

Using Experience Analytics, Seasalt was able to visualize online journeys, then rapidly identify and resolve any sticking points or customer experience issues. They can now also determine how many customers are affected by these issues to determine the estimated impact and prioritize what to fix first.

Previously, Seasalt knew that a lack of hard data meant they’d have to plan marketing activities ahead of a new season or product launch based on gut feeling alone.

With Experience Analytics, decisions can now be founded on solid insights, enabling accurate predictions. New opportunities can be more focused, based on A/B tests that show which banner will drive more clicks, optimal copy length, or the strongest email subject lines. The result is that while open and click-through rates for the fashion industry are dropping, Seasalt’s have grown significantly year-over-year.

And based on Product Recommendations data, gathered using Experience Analytics, Seasalt can now deliver more relevant and personalized outreach. Dynamically populated emails and web pages offer product suggestions tailored to each customer’s individual tastes and preferences.

Before using Experience Analytics, Seasalt had only a high-level view of the way customers were engaging with them online, making it extremely difficult to assess how well the digital marketing strategies were performing. Seasalt now uses data from the Analytics platform to identify the digital content that customers engage with most — helping them to make data-driven enhancements to the website and marketing campaign content.

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Find out how Experience Analytics can boost your ROI

Now that you’ve seen the incredible impact Experience Analytics is having on other business, see what it can do for you. Explore your potential ROI with the Total Economic Impact Calculator® below.

Try the TEI Calculator Read the TEI Study

Reduce the burden of predicting issues and quantifying business impact with Experience Analytics.

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