Marketing is better on Acoustic
Empower your team with the complete, easy to use marketing platform: A modern user experience that requires no database or coding skills—all while reducing marketing platform costs
Acoustic is the top choice for a complete marketing solution
| Feature | Acoustic Marketing Cloud | Salesforce Marketing Cloud |
|---|---|---|
| An integrated platform | A holistic marketing platform that enables automation, personalization, segmentation, and analytics in one place | A collection of separate products loosely connected that do not share data easily |
| Scoring leads and contacts | The only marketing automation platform that can score both leads and contacts at the enterprise level | Need to purchase Pardot for lead scoring, cannot scale for multiple business units |
| Better customer relationships | Partnership strategy with dedicated client success resources for your entire journey | No strategic support without significant premiums, often swapping in junior teams once contract is signed |
| Reimagining the platform | Consistently innovating and updating solutions to meet marketers’ ever-changing needs | Lack of investment in products once they are acquired and subpar investment as compared to their Sales Cloud |
| A single B2B and B2C platform | A full marketing platform with built-in behavioral analytics, content management, and personalization | Separate products required for B2B and B2C use cases |
| Integrated analytics | Built in behavioral, digital, and journey analytics | No analytics solution beyond offering a bundle of Google Analytics or self-service analytics tool like Tableau |
| Out-of-box capabilities | Full-set of capabilities from mobile, location, dynamic content, segmentation, and industry-leading levels of support | Typical license doesn’t include basic capabilities like mobile or location, additional costs for each function and industry-standard support |
Build smarter campaigns
Schedule a ConsultationCampaign is a digital marketing platform that puts the power of data insights into the hands of the marketer to design more effective campaigns that exceed customer expectations. Use behavioral and profile data from any source to create relevant campaigns across email, web, mobile push, SMS, social, group messaging, and offline channels including telesales and mail and print fulfillment centers. Leverage Acoustic Analytics events and Acoustic Personalization audiences to reach your contacts with consistent, targeted messages.
Build smarter campaigns
Schedule a ConsultationCampaign is a digital marketing platform that puts the power of data insights into the hands of the marketer to design more effective campaigns that exceed customer expectations. Use behavioral and profile data from any source to create relevant campaigns across email, web, mobile push, SMS, social, group messaging, and offline channels including telesales and mail and print fulfillment centers. Leverage Acoustic Analytics events and Acoustic Personalization audiences to reach your contacts with consistent, targeted messages.
- Most advanced behavioral analytics
- Drag-and-drop campaign design canvas
- Seamless marketing across mobile and other digital channels
- Lead management and scoring
- Customer journey building
- AI-powered anomaly detection in Programs
- Performance insights and reporting
- Personalization and A/B/n testing
- Planning and budgeting (performance management)
Essentials is great for teams with moderate volume needs to deliver personalized interactions across digital channels.
Standard builds deeper customer relationships through consistent digital experiences that drive customer advocacy.
Premium is great for enterprises with higher volume needs to maximize conversions by automating compelling journeys.
At Acoustic, we exceed the fast-paced demands of today’s marketers with the technology to make your life easier. In fact, we lead the industry in system uptime and reliability. All you need to do is look at how we’ve done over the past 12 months.
Learn more about what Acoustic can do for your business.
Let’s talk