Marketing Automation

Comprehensive lead management—identify and convert more leads, more quickly and in any channel with an AI-powered marketing automation platform.

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Gartner®️ 2019 Magic Quadrant for CRM Lead Management: Get the report to learn why Acoustic is named a Leader.

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Key Capabilities

Multichannel marketing automation

Implement email marketing automation and customer journeys across digital channels, including mobile app, SMS, group chat, social and more.

Sophisticated scoring models and lead management

Use intelligent scoring to help progress qualified leads through the marketing funnel for maximum conversions.

AI-powered content management

Achieve an iconic brand experience across all digital touch points with a cloud-based content management system (CMS).

Interactive reporting

Design dashboards to quickly understand which campaigns are performing the best and how to maximize results.

Prebuilt integrations with CRM systems and more

Use customer profile or event data from across your marketing solutions to trigger personalized offers.

Related Products

Campaign

Acoustic Campaign

Deliver personalized customer journeys across digital channels with both AI-powered B2B marketing automation and B2C marketing automation.

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Content

Acoustic Content

Create and deliver engaging experiences with cloud-based, AI-powered web content management.

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Exchange

Acoustic Exchange

Seamlessly connect your entire marketing ecosystem and break down customer data silos.

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Customer Success Story

Ingersoll Rand personalizes customer outreach at scale

Business Challenge

Knowing your customer base is key to devising targeted marketing messages that appeal to individual needs and preferences. How could Ingersoll Rand achieve this?

Transformation

The company uses a B2B marketing automation platform to combine data on purchase histories with behavioral, demographic, and contextual information—deepening its customer insights.

Results

• Ingersoll Rand can tailor messages to unique customer preferences, helping to boost open rates. • They deliver relevant content, increasing the likelihood of conversion. • They can offer personalized customer support after adverse weather, nurturing loyalty.

“We’re confident that our digital marketing solutions will empower us to build even closer relationships with our customers in the years to come.”

—  Melanie Fox  — Digital Engagement Leader