Marketing Automation

Comprehensive lead management—identify and convert more leads, more quickly and in any channel with an AI-powered marketing automation platform.

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Gartner®️ 2019 Magic Quadrant for CRM Lead Management: Get the report to learn why Acoustic is named a Leader.

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Key Capabilities

Customer Success Story

Ingersoll Rand personalizes customer outreach at scale

Business Challenge

Knowing your customer base is key to devising targeted marketing messages that appeal to individual needs and preferences. How could Ingersoll Rand achieve this?


The company uses a B2B marketing automation platform to combine data on purchase histories with behavioral, demographic, and contextual information—deepening its customer insights.


• Ingersoll Rand can tailor messages to unique customer preferences, helping to boost open rates. • They deliver relevant content, increasing the likelihood of conversion. • They can offer personalized customer support after adverse weather, nurturing loyalty.

“We’re confident that our digital marketing solutions will empower us to build even closer relationships with our customers in the years to come.”

—  Melanie Fox  — Digital Engagement Leader