Personalization
Tailor your digital marketing to the customer experience across every engagement opportunity in real time.
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Key Capabilities
Rules advisor
Get recommendations on the right personalization rules and select the ones to test.
Centralized offer management platform
Use one platform to personalize and manage content for inbound and outbound customer engagements across channels.
Real-time responses at scale
Meet rigorous performance requirements by managing thousands of concurrent sessions with near-instant response times.
Agile and flexible
Connect online and offline channels to create seamless experiences.
AI-powered personalization
Leverage self-learning, segmentation logic, marketing rules and algorithms to monitor interactions over time and in real time.
AI-powered content management
Deliver consistent brand experiences across touch points with a cloud-based content management system (CMS).
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Customer Success Story
Business Challenge
Big 5 Sporting Goods wanted to make sure it was reaching out to customers with relevant email messages—but found it challenging to create personalized content at the speed and scale it desired.
Transformation
Big 5 Sporting Goods uses Campaign to empower its digital marketing teams to build targeted, timely campaigns that resonate with customers.
Results
• 4% increase in email open rates driven by more eye-catching content. • 62% shorter campaign creation time puts offers in customers’ inboxes faster. • Seconds to confirm e-newsletter subscriptions, nurturing loyalty.
“It has opened up a whole new realm of possibility around creating and customizing marketing campaigns.”
Ready to learn more about what we can do for your business?
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