Rewards programs, and recognition, are essential to driving consumer loyalty. As marketers, we must ask ourselves:
- – Does our rewards program entice the consumer?
- – Is it simple and straightforward?
- – Do we have a plan to incentivize sign-ups and utilization?
- – Have we set clear KPIs for our rewards program?
- – Are we using multichannel opportunities to further encourage brand loyalty?
Interested in learning more? Read our Loyalty 2.0 report from Acoustic Chief Innovation Catalyst Melissa Tatoris: