Welcome to The Reset, a new content series from Acoustic’s CMO Norman Guadagno. The Reset explores the topic of “marketing execution after the crisis” and aims to help other marketing leaders navigate this new world. We’re kicking off with an ebook that explores customer expectations following the crises of 2020. With both a B.A. and M.A. in psychology, Norman has always viewed marketing challenges first through the lens of human perceptions, motivations, and emotions. Now, he’s relying upon his training in psychology and his related unique perspective to help other marketers navigate the pivot required in a post-COVID world. Read first ebook in the series and let us know what you think.