Volume I of The Reset, Customer Expectations, discussed the forces that have been shaping customers and the market overall in the past year. Three core factors: The Coronavirus pandemic, economic uncertainty, and social transformation were identified and explored. In addition, the three lenses to examine The Reset: Trust, Values, and Action, were introduced. These lenses serve as the foundation for Volume II as we explore the marketing drivers of The Reset and how they will help shape a successful marketing playbook for the years ahead.